The part that fits, first time.
OffroadSouq sells parts and accessories for off-road and passenger vehicles. The build is organised around vehicle fitment: a four-step selector pins the shopper's vehicle before they browse, and every product page carries the compatibility, fitting and shipping detail that decides whether a part is the right one.
- Industry
- Auto Parts Marketplace
- Platform
- Web application
What needed solving
Parts retail lives or dies on fitment. A shopper searching for a brake kit or a set of wheels is really asking one question — does this fit my vehicle — and a catalogue that answers it only in a specification table buried under the fold produces the most expensive outcome in the category: a correct order, shipped, fitted wrong, returned.
The objective
Build a store where the vehicle is established before anything is browsed, where compatibility is stated on the product page rather than inferred from a part number, and where the fitting and returns questions are answered in the same place as the price.
How we built it
Pin the vehicle first
Year, make, model and part run as a numbered four-step selector fixed into the masthead, so fitment is set once and carried through the catalogue rather than re-asked at every product.
Answer the fitting questions on the page
Each product carries kit features, compatibility, shipping, fitting instructions and reviews as tabs beside the price — alongside part number, country of manufacture, colour, brand and SKU — so nothing about suitability needs a support call.
Merchandise around the season
A flash-sale strip with a live promo code, a dated rebate offer and a rotating monthly category carousel keep the storefront current without the discounting becoming permanent furniture.
Interface detail from OffroadSouq.
What was delivered
A high-contrast workshop palette — safety yellow, deep blue and black — over a white catalogue. Cut-out product photography on white keeps a grid of wheels, calipers and batteries legible, discount badges are set in red at a size that reads without dominating, and the vehicle selector is given the strongest contrast on the page because it is the first thing anyone should touch.
The delivered marketplace covers a four-step vehicle selector; catalogue search with a shop-by menu; bestseller and new-product grids carrying discount badges, ratings, quick view and wishlist; a product page with gallery, stock status, part specification, quantity, add-to-cart and buy-it-now, plus tabs for kit features, compatibility, shipping, instructions and reviews; a monthly category carousel; flash-sale and rebate promotions with promo codes; wishlist, running cart total and a help centre; and a blog.
Vehicle selector
Year, make, model and part, set once in the masthead and carried through the catalogue.
Compatibility tabs
Kit features, fitment, shipping, instructions and reviews beside the price, not below the fold.
Part specification
Part number, country, colour, brand, tags and SKU stated on every product.
Bestseller merchandising
Popular, new and sale grids with discount badges, ratings, quick view and wishlist.
Timed promotions
Flash sales with promo codes and dated rebate offers, rather than a standing discount.
Buy it now
Straight to checkout from the product page, alongside the standard add-to-cart.
A closer look
One more view of OffroadSouq as it was delivered.
What this project drew on
The same capabilities are available for your own build.
Building something like OffroadSouq?
Tell us what the platform needs to do and who it is for. The first consultation is free, and we will come back with a clear scope.