Timeless fashion, sold by the fabric.
Mohaier is an apparel store for a brand whose range spans cultural heritage pieces, nature-inspired outerwear, contemporary tailoring and everyday casual wear. The build presents that range as an editorial collection, introduces a fabric-led way into the catalogue, and carries the usual commerce machinery — search, wishlist, bag, accounts, order tracking and returns — without letting it crowd the photography.
- Industry
- Fashion eCommerce
- Platform
- Web application
What needed solving
A range this wide breaks the normal store structure. A shopper looking for a hand-woven heritage piece and a shopper looking for a sweatshirt are not browsing the same store, and a men's/women's/kids' menu tells neither of them where to start — while the brand's own argument, which is about cloth and craft, disappears entirely.
The objective
Build a store with two honest ways in — by fabric and character for the people buying the craft, by department for the people buying an item — and keep the brand's editorial voice intact through both.
How we built it
Fabric as the first filter
The catalogue is entered through four character-led collections — cultural heritage, nature-inspired, contemporary elegance and casual wear — each carrying its own photography, so the first choice is about what a shopper wants to wear rather than which department they belong to.
Keep the department route open
New arrivals run behind a familiar tab row — men, women, kids, clothes, shoes, bags, accessories — for the shopper who already knows the item and only wants the shortest path to it.
Commerce that stays out of the photography
Search, wishlist, bag and account sit as quiet icons; the promotional bar, order tracking and returns policy live in a thin utility strip above the masthead. The page below belongs to the clothes.
Interface detail from Mohaier.
What was delivered
A deep olive masthead and footer bracket an otherwise white page, with a high-contrast serif for headings and a warm brown for every action. Collection tiles are set at mixed sizes so a category grid reads as a spread rather than a matrix, and product cards keep rating, price and add-to-cart on one tight line beneath the image.
The delivered store covers an editorial homepage with a full-bleed hero and featured collections; a fabric-category route into the catalogue across four collections; a new-arrivals grid tabbed by department and product type, with ratings, wishlist toggles and inline add-to-cart; product search; wishlist, bag and customer accounts; and supporting pages for the brand story, contact, order tracking, returns and refunds, and privacy.
Fabric collections
Four character-led routes into the catalogue, each with its own photography.
Departmental tabs
New arrivals filtered by men, women, kids, clothes, shoes, bags and accessories.
Rated product cards
Star rating, price and add-to-cart on the card, so a shortlist can be built without opening each item.
Wishlist and bag
Save for later from the grid, with the bag and account reachable from every page.
Order tracking
Track an order and read the returns and refunds terms from the utility bar.
Editorial homepage
A full-bleed hero, featured collections and the brand story given room to argue.
A closer look
One more view of Mohaier as it was delivered.
What this project drew on
The same capabilities are available for your own build.
Building something like Mohaier?
Tell us what the platform needs to do and who it is for. The first consultation is free, and we will come back with a clear scope.