Furniture eCommerce

A showroom that works in the dark.

Firaash sells premium furniture online, where the product is large, expensive and considered slowly. The build covers a filtered catalogue, a product page that leans on imagery and video, colour variants with live stock, and a deals section that runs on a countdown rather than a permanent sale banner.

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Firaash furniture store products catalogue with category, price and availability filters beside a grid of sofas

Industry: Furniture eCommerce
Services: Ecommerce development UI/UX design
Platform: Web application

The challenge

What needed solving

Furniture is bought with the eyes and decided with a tape measure. A catalogue that treats a $3,400 sofa like a $34 accessory — small thumbnails, a single flat photo, a price and a button — gives a shopper nothing to decide on, so they leave to look at the same piece somewhere it is shown properly.

The objective

Build a store where each piece is shown large and from every angle, where a shopper can narrow eleven categories down to the handful worth looking at, and where a discount reads as a dated offer rather than a permanent decoration.

Our approach

How we built it

Dark interface, lit product

A near-black canvas with a copper accent means nothing on screen competes with the furniture. Cut-out product photography sits on dark panels, so upholstery colour and frame shape carry the page.

Filter down to a shortlist

Eleven categories, a price range and an availability toggle run against the catalogue together, and every card states in stock or out of stock up front — so the shortlist is real rather than a page of things that cannot be ordered.

Give the deal a deadline

Monthly deals carry a live countdown and remaining-stock count, and past deals stay visible below. A discount with a date on it is a reason to decide; a permanent sale badge is wallpaper.

Firaash product page for a premium sofa, showing colour variants, stock count and add to cart

Interface detail from Firaash.

Design & solution

What was delivered

Near-black surfaces, copper for anything actionable, and generous padding around every product panel. Prices are set as a struck-through original beside the current figure, and status chips sit small so that grid of twelve pieces still scans as photography rather than as a table.

The delivered store covers a products catalogue filtered by category, price range and availability; product cards carrying stock status and both prices; a product page with a media gallery, video, thumbnail strip, colour variants, quantity stepper and add-to-cart; deal-of-the-month and in-stock badges; and a deals section with live countdowns across current and past offers.