Every system, one catalogue.
Promax USA sells parts across lighting, braking, engine, steering, driveline, transmission, suspension and accessories, for cars, trucks, scooters, rickshaws and three-wheelers. The build organises a broad catalogue by vehicle system, scopes search to a chosen category, and puts the guarantee, returns and payment terms on the product card where they change the decision.
- Industry
- Auto Parts eCommerce
- Platform
- Web application
What needed solving
A catalogue spanning eight vehicle systems and six vehicle types is close to unbrowsable through one search box — and in a market where the same part number is sold by a dozen sellers at the same price, the shop that cannot state its guarantee, its returns policy and how the customer can pay is competing on price alone.
The objective
Build a store where a system-led menu and a category-scoped search both lead to the right shelf, and where the reasons to buy here rather than elsewhere are attached to each product rather than parked on a policy page.
How we built it
Organise by system, not by brand
The primary navigation follows how a repair is actually diagnosed — brake system, engine, steering, driveline and axles, transmission, suspension, lighting, accessories — so a shopper reaches the shelf from the symptom.
Scope the search before it runs
The search box sits behind a category selector, so a query for a filter or a fitting returns the right shelf rather than everything in the catalogue that shares a word.
Put the terms on the card
Five-year guarantee, free returns and an instalments option are printed on every product card, next to the sale badge and the struck-through price, because those are the lines that settle a decision between identical listings.
Interface detail from Promax USA.
What was delivered
A white catalogue with a navy and red brand pairing: navy for structure and headings, red for anything actionable or discounted. Category tiles are set as photographed circles with live item counts, product cards keep a fixed height so a carousel never jitters, and the contact bar sits above the masthead so a phone number is always one glance away.
The delivered store covers a system-led category mega-menu across eight vehicle systems; a category-scoped catalogue search; a promotional hero slider; browsable category tiles with live item counts across auto repair, exterior, auto mechanic, rickshaw, toy car and three-wheeler; a tabbed popular-products carousel; product cards carrying sale and percentage badges, ratings, guarantee, returns and instalment terms; campaign banners for lighting, repair services and body parts; customer accounts with sign-in and registration; wishlist and cart counters; order tracking; a staffed help centre with a published phone number and email; and an FAQ.
System-led navigation
Eight vehicle systems as the primary menu, so a shopper arrives from the symptom.
Scoped search
A category selector in front of the search box, keeping results on the right shelf.
Category tiles
Photographed categories with live item counts, across six vehicle types.
Terms on every card
Five-year guarantee, free returns and instalments printed beside the price.
Accounts and tracking
Sign-in, registration, wishlist, cart counters and order tracking.
Staffed help centre
A published phone number and email in the contact bar on every page.
A closer look
One more view of Promax USA as it was delivered.
What this project drew on
The same capabilities are available for your own build.
Building something like Promax USA?
Tell us what the platform needs to do and who it is for. The first consultation is free, and we will come back with a clear scope.